Author: Nimble Agency

Introduction Communication is the means by which firms attempt to inform, persuade and remind customers – directly or indirectly – about the brands they market. In a sense, marketing communications represent the ‘voice' of the artist and are the ways in which it can establish a dialogue...

The Corporate Business Model (Core Strategy) In 2004 Alexander Osterwalder presented his thesis on the Business Model Ontology. By combining his self-invented Business Model Framework and the Balanced Scorecard Approach of Kaplan & Norton, he created the Business Model Ontology. By applying this ontology to corporations...

Introduction According to Kotler et. al. (2009) a unique skill of marketers is their ability to create, maintain and protect brands through their use of all marketing mix variables. Similarly, in the entertainment industry, building brand development must be managed with great expertise, as it is...

“The 5 Success Pillars of Any Artist” is a contingency model designed by Nimble Agency to showcase what a successful artist profile is build of. The model is designed for artists in the broadest sense and is applicable to classical musicians as well as DJs....

Both on an individual and corporate level networks and relationships are of priceless value. Nimble Agency has conducted research on the effect of relationships with large-scale enterprise on internationalization in the past. Today, we'll shine a light on the relationship between artists and large-scale labels. Relationships...

The internationalization process (market selection) of firms has been one of the most frequently researched topics in international marketing over the past forty years (Fletcher, 2001). With improved communication systems, and as a consequence of transportation cost reduction and the lowering of barriers to international...