International Music Magazine – Inspiring its Followers


Industries: Media & Entertainment / Publishing

Services: Branding Strategy, Communication and International Marketing Strategy

Country: United States / Spain

Mode: Distance


The Client*

IMM is a medium-sized EDM-culture blog featuring interviews, EDM downloads, house music and new electronic music. IMM also publishes articles on the EDM charts, DJ gear, producer equipment and electronic artist marketing.


How We Help

Early 2017, IMM and Nimble Agency picked up the conversation on how Nimble Agency’s expertise on artist marketing could enhance the business knowledge of IMM’s audience. Questions we have answered, include:

  • How can IMM’s following create a fitting brand identity for their artistic profile?
  • How can IMM’s following communicate with their audience?
  • How can IMM’s following accelerate their artistic careers internationally?


Nimble Agency helps IMM through a partnership in which Nimble Agency and IMM co-author and publish in-depth research, by Nimble Agency, on DJ marketing on a bi-weekly basis. Additionally, Nimble Agency develops tools and frameworks for IMM and their following, which currently reaches an audience of over 100.000 artists.

Because of the success of the collaboration, IMM and Nimble Agency extended the partnership to IMM’s Spanish subsidiary and platform.


* We made all the cases anonymous or used fictive names to comply with the NDAs we have with our clients, as well as to protect their business and the results that came out of the project to protect the customer’s competitive edge. Needless to say, the outcomes of our work is due to be remained confidential.