Lyricists & Vocalist – Game Plan

The Client*

Lyricist is one of the biggest writers in the EDM industry. Lyricist has written records for numerous top-tier international and Dutch national acts, with a total of 5 songs making it into the Dutch Top 40, receiving -amongst others- a double platinum award and one single platinum award. Lyricist is currently changing its position from a writer to a writer and performing artist.


Questions we Have Answered

  • How to transform my current fans to fans of the new profile?
  • What country to focus on for the initial launch of the solo act?
  • How do I provide the audience with more value than just my music?
  • What would be a relevant and unique positioning?
  • How can I leverage my local network to build an engaged following?


The Project

  • The first phase of our service focused on advising Lyricist about the core foundations as an artist. The structure and guidance provided by us, as the music business go-to person, allows Lyricist to spar artistic ideas on a strategic level. By doing so, we empower Lyricist in developing the core foundations that result in building the main strategic plan for the profile.
  • The objective of our service is to make Lyricist use the advice on production optimization, communication plan, and branding strategy to bring the artist profile from introduction to growth.


* We made all the cases anonymous or used fictive names to comply with the NDAs we have with our clients, as well as to protect their business and the results that came out of the project to protect the customer’s competitive edge. Needless to say, the outcomes of our work is due to be remained confidential.