Major Management Agency – VP of Strategy


The Client*

Major Management is a talent management agency managing various Billboard acts, perceived as one of the most influential and best management agencies in the world.


How We Help

Major Management’s nature and environment centers around operational activities and not around long-term strategic plans. Nimble Agency effectively takes the role as VP of Strategy within Major Management for both the company and its artists. As VP of Strategy, Nimble Agency continuously works on different projects. Questions we have answered, include:

  • How can we integrate a data-oriented approach in our decision making and make it reachable and visible to the employees and artists?
  • How can we systematically map and benchmark our artists against each other to discover performance, growth, and relevant outlets?
  • What are the demographics, geographic, and brand/influencer affinities of the audience?
  • How can we monetize the use of data through our artists?
  • How can a profit improvement of 1-2% be realized using data and adoption of a data mind-set?
  • How can we use data to improve the quality and relevance of in-house content as well as the outlets through which we push it?
  • Who are qualified influencers based on the audience composition for artist y?


* We made all the cases anonymous or used fictive names to comply with the NDAs we have with our clients, as well as to protect their business and the results that came out of the project to protect the customer’s competitive edge. Needless to say, the outcomes of our work is due to be remained confidential.