Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users in the entertainment industry make more informed business decisions. The potential benefits of business intelligence for the entertainment industry include accelerating and improving decision making; optimizing internal business processes; increasing operational efficiency; driving new revenues, and gaining competitive advantages over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.
Data drive today’s society. However, advanced analytics for artists and corporations in the entertainment industry are still waiting to be adopted. Nimble Agency, as your business intelligence consultant for the entertainment industry, will provide solutions to conducting market research and business intelligence. Apart from our ability to carry out research and provide you with insight analysis, we also consult on setting a data and research driven approach within your company. Check out what we have done for other artists and corporations, read the insights we present on this topic and get in touch to plan a free consultancy session.