Communication planning for the entertainment industry, also referred to as a communications strategy, is a document that expresses the goals and methods of your entities outreach activities, including what it wishes to share with the public and whom it is trying to reach. The communication strategy for artists and corporations is an important part of your entity’s daily operations. As a dynamic framework, it frames media activities, including internal and external communications, clarifying priorities, target audiences, resources and staff assignments. It explains how to convey the right message, from the right communicator, to the right audience, through the right channel, at the right time.
As your entertainment communication consultant we create a strategy that supports the organization’s overall communications goals, including but not limited to the six main elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame. Doing so, we set measurable goals to know when they have been achieved and to be able to gauge the progress along the way. Check out what we have done for other artists and corporations, read the insights we present on this topic and get in touch to plan a free consultancy session.