Communication Strategy

Getting the Word Out There

A communication strategy in the entertainment industry is not only a document that expresses the goals and methods of your entities’ outreach activities, including what it wishes to share with the public and whom it is trying to reach. The communication strategy for artists and corporates is an important part of your entity’s daily operations. As a dynamic framework, it frames media activities, including internal and external communications, clarifying priorities, target audiences, resources and staff assignments. It explains how to convey the right message, from the right communicator to the right audience, through the right channel, at the right time.

As your entertainment communication consultant, we create and help you execute the strategy that supports the organisation’s overall communications goals, including but not limited to the six primary elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame. Doing so, we set measurable goals to know when they have been achieved and to be able to gauge the progress along the way. Check out what we have done for other artists and corporations and get in touch to plan a free consultancy session.

“Music expresses that which cannot be said and on which it is impossible to be silent.” Victor Hugo
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