Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. It is also concerned with the social and economic impacts that purchasing and consumption behavior has on both the consumer and wider society. Consumer behavior studies are crucial for both artists and corporations facing stiff competition in today’s global entertainment industry.
In spite of tremendous technical advancement, easy availability of information via the internet about consumers and direct contact with customers through social media and mobile messaging platforms, most entertainment businesses underestimate the value it can bring to their corporation. By analyzing and understanding consumer behavior, Nimble Agency can create a robust marketing program for constantly updating services and products to fulfill the ever growing demands of your target market. Check out what we have done for other artists and corporations, read the insights we present on this topic and get in touch to plan a free consultancy session.