An innovation & growth strategy is a plan to grow market share, profits or to create new revenue streams in the music industry through product and service innovation. Despite massive investments of management, time and money, change remains a frustrating pursuit in many companies. Innovation initiatives – that should have resulted in a business growth strategy – frequently fail, and successful innovators have a hard time sustaining their performance. The reasons go much deeper than the commonly cited cause: a failure to execute. The problem with innovation improvement efforts is rooted in the lack of an innovation strategy.
As your innovation consultant, we set coherent, mutually reinforcing policies or behaviors aimed at achieving a competitive goal. Right strategies promote alignment among diverse groups within an organisation, clarify objectives and priorities, and help focus efforts around them. Check out what we have done for other music businesses and get in touch to plan a free consultancy session.